Are you waiting for the perfect buyer to fall in love with your home? With plenty of buyer interest in St. Augustine, finding someone interested in your property may not be what’s holding things up. The reality is that homes are sitting longer than they did just a year ago, and the biggest reason often comes down to one thing: pricing.
According to Realtor.com, the typical home now spends about 60 days on the market. That’s seven days longer than last year and above pre-pandemic norms. With more inventory available, buyers on Anastasia Island, Vilano Beach, and in Historic Downtown St. Augustine have lots of choices. That means sellers can’t rely on patience alone. Price is what makes a property stand out.
St. Augustine Home Prices Have Leveled Off
Many homeowners remember the rapid climb in prices during the 2021-2022 boom. Back then, you could list nearly anywhere and attract multiple offers. But the market has shifted. List prices have held steady for the past few years. This is a trend everywhere in St. Augustine, from waterfront estates on Vilano Beach to charming bungalows on Anastasia Island.
That stability means buyers are more price sensitive. And thanks in part to impressive builder incentives with new construction, homes priced even slightly above market value often sit longer, as today’s buyers simply move on to the next option on their list. Sellers holding out for yesterday’s surge risk frustration and wasted time.
4 Signs Your Home Is Overpriced
If your property isn’t attracting attention, watch for these red flags:
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Few (or no) showing requests
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No offers (or only lowball offers)
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Feedback from buyers that feels overly negative
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Your home is sitting on the market longer than similar listings in your neighborhood
If any of these sound familiar, the market may be sending you a message.
The Solution: Price for Today’s Market
Whether you’re selling a condo in Davis Shores, a waterfront home in Vilano Beach, or a historic property near St. George Street, the right pricing strategy is what positions your home to sell. Today’s buyers are well-informed. They’re tracking new listings, comparing recent sales, and often walking into showings with data in hand. That means sellers can’t rely on outdated assumptions or sentimental value to set the asking price.
This is where working with a local St. Augustine expert makes all the difference. A neighborhood specialist knows how a renovated bungalow in the Lincolnville Historic District compares to a new-build home in Vilano Beach, or how a marshfront property on Anastasia Island stacks up against one on the Intracoastal. These differences may seem inconsequential, but they’re everything. Pricing is about more than square footage. It is imperative to understand micro-markets and what buyers are actually willing to pay in your area today, not last year, and not during the pandemic boom.
Even a modest price adjustment can completely change the level of interest your listing receives. A home that’s been sitting for weeks can suddenly start drawing showings again with the right tweak. That small move can be the difference between a stale listing and multiple offers from serious buyers.
And if you’re worried that adjusting your price means leaving money on the table, keep this in mind: most St. Augustine homeowners have seen significant equity growth over the last decade. Whether you bought your home five, ten, or even fifteen years ago, chances are you’re still coming out ahead. The market may no longer support the sky-high numbers of 2021-2022, but selling today still means capturing strong value for your home and freeing yourself up for your next chapter, whether that’s downsizing, relocating, or moving closer to the beach.
The Newcomer Group Is Here to Help
At The Newcomer Group, we know what makes homes move in St. Augustine’s most desirable neighborhoods. If your property isn’t selling, the market is telling you something, and we’ll work to figure out exactly what that is.
