Selling a luxury home isn’t the same as listing an average property. High-end homes attract a selective buyer pool that expects exceptional marketing, unbeatable service, and a seamless experience from start to finish. To stand out in this real estate market, it’s not enough to take a few pictures and throw your home up on the MLS. In order to find the right buyer for your home, you need a team that understands how to showcase the true value of your property.
Before we go any further, you might be thinking, “How did The Newcomer Group become experts at selling luxury properties?” That’s a great question. Here at The Newcomer Group, we don’t think of luxury as a price point. It is a mindset. We have treated every single property we’ve ever sold as luxury real estate (and that includes one month where we were responsible for the lowest price point and highest price point sale in St. Augustine!)
One thing that does set luxury purchases apart from a “typical home” is buyers are investing in a lifestyle. In St. Augustine, where historic charm and waterfront living collide, this applies to practically every home. The Newcomer Group has earned a reputation as one of the area’s top real estate teams, and we’d love to show you why.
Unmatched Local Expertise
As mentioned, luxury buyers have many choices of where to put down their roots. Even in Florida, some buyers drift to the Gulf Coast or further south in locales like Palm Beach and Sarasota. We’re obviously a little biased, but nothing compares to St. Augustine. There are centuries of history underneath every cobblestoned step and award-winning restaurants around every corner. That’s not even to mention the gorgeous beaches stretching for miles or the championship golf courses in our own backyard.
The Newcomer Group’s roots run deep in St. Augustine. We’ve called this incredible city home since attending Flagler College. Though we may have moved from the historic downtown to St. Augustine Beach, we haven’t forgotten any of the people we’ve met along the way.
Our team knows how to position each home within its unique neighborhood, whether that means emphasizing walkability in Lincolnville, showcasing unobstructed ocean views in Vilano Beach, or highlighting private dock access for boaters on Anastasia Island.
Customized Marketing Strategy
Luxury real estate demands elevated marketing that goes far beyond traditional listings. High-end buyers expect to see their potential home presented in the best possible light, both online and in person.
That’s why The Newcomer Group invests in:
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Cinematic video tours that capture sweeping waterfront views and architectural details.
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Professional drone photography to highlight expansive properties and coastal surroundings.
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Staging and design consultation to ensure each space looks magazine-ready.
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Targeted digital campaigns across platforms like Instagram and Facebook, reaching buyers well beyond Northeast Florida.
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Print advertising in local magazines read by Floridians and Sunshine State visitors
This strategic blend of digital storytelling and curated print materials ensures each listing receives maximum exposure, positioning your home in front of the most qualified buyers. We’ve found many luxury buyers aren’t local; they’re relocating from major cities or investing in vacation properties. Reaching them requires more than just a “For Sale” sign. On top of everything we’ve laid out above, we utilize our robust referral network to connect with buyers from New York, Atlanta, Miami, and beyond.
Skilled Negotiation and Transaction Management
Real estate transactions can be complex, and that only becomes more true the higher the price point. Sellers need a team that can skillfully navigate unique contingencies, appraisals, and inspections while protecting their interests.
With years of experience handling multi-million-dollar closings, The Newcomer Group’s agents are trusted advisors who know how to negotiate effectively and keep transactions on track. You can feel confident knowing we’ll be by your side, providing steady guidance throughout the entire process.
Proven Results in the Luxury Market
At the end of the day, results matter. Sellers want proof that their team can deliver. For a taste of our portfolio of record-setting sales, you can explore our Zillow page showcasing recently closed deals and make sure to follow our social media pages for updates about new listings and sales in St. Augustine.
If you’re considering listing your home, give us a call at (904) 201-9393 or visit our offices in St. Augustine Beach. We’d love to show you why…
The Newcomer Group is the Team for You
Selling a luxury property is a significant decision, and choosing the right real estate team can make all the difference. Whether you’re in Anastasia Island, Vilano Beach, or the Historic Downtown, our team at The Newcomer Group can provide the expertise and strategy to help you sell quickly and profitably.
